Fitness equipment brand Powermax has partnered with Indian cricketer Shivam Dube for its latest campaign titled “Champions Train Differently.” The initiative highlights the company’s range of advanced fitness equipment designed to support structured training routines at home.
The campaign focuses on Powermax’s portfolio of fitness solutions, including professional-grade treadmills, exercise cycles and multifunctional home gym systems. Through the collaboration, the brand aims to encourage individuals to adopt disciplined and performance-focused fitness practices inspired by the training routines of professional athletes.
Shivam Dube, known for his powerful performances on the cricket field, represents the campaign’s message of strength, endurance and consistent improvement. By associating with the cricketer, Powermax hopes to motivate fitness enthusiasts to push their limits and build stronger workout habits.
The campaign has been produced by Zoommantra, a production house known for visually driven projects. It is directed by Kumar Siddharth and Naman Tyagi, with creative direction led by Rohit Bose Roy. The production brings together cinematic storytelling and high-energy visuals to showcase the intensity and precision involved in professional-level training.
According to the company, the campaign reflects its belief that fitness goes beyond routine exercise and is shaped by commitment, discipline and the right training tools. With this collaboration, Powermax aims to promote the idea that high-performance workouts can also be achieved within home fitness environments
